From today's Japan Today:
This weekend, viewers are invited to the Shinjuku studio of Paradise TV to grasp the exposed chests of five female staffers who anchor the channel’s naked news programs (yes, the segments are exactly as revealing as that description implies). The suggested donation of 1,000 yen will be used to help prevent the spread of AIDS, a crisis that continues to worsen in Japan.
Now in its eighth year, the “24-Hour TV: Eroticism Saves the Earth telethon,” broadcast live on satellite provider Sky PerfecTV!, raises around 2 million yen annually. But the numerical figure is not important, Shiba says; the show is about the message. “When we started, AIDS was still being widely discussed. However, the issue began to slowly fade from view. So I’ve felt that this drive must continue in the hope that awareness of the problem will not be lost.”
Read the whole story:
http://www.japantoday.com/category/entertainment-arts/view/japanese-porn-stars-fight-aids-with-24-hour-telethon
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