Trippy Cat Food Commerical (or, what do they put in Friskies?)

I think cat owners understand... For those of you that don't, check out the article at Slate:

Psychedelic Cat Food
Why is the new Friskies ad so trippy?
By Seth Stevenson
http://www.slate.com/id/2249121/

For an even more psychedelic version of the commercial:
http://www.youtube.com/watch?v=En4tpKt_x7g

Mugi-chan says yoroshiku...