"‘Sailor Moon’ condoms combat syphilis but heroine’s fans flustered by age issue"

Text and image from The Japan Times, 11/25/16.

The superheroine from the popular manga and anime series “Sailor Moon” has emerged once again to fight another evil — syphilis.

As a part of its campaign to raise awareness of sexually transmitted diseases, the health ministry will distribute 60,000 condoms wrapped in pink, heart-shaped packages adorned with the blond, doe-eyed character Usagi Tsukino.

The condoms, which call for STD testing on the wrappers, will be sent to 142 municipalities for distribution at events like World AIDS Day on Thursday and at Coming-of-Age-Day ceremonies in January, ministry officials said.

The ministry will also distribute 5,000 posters and 156,000 leaflets illustrated with the junior high school character and a slogan that says: “I will punish you if you don’t get tested!”

By turning to the popular character, the ministry aims to regain control over syphilis, which has made a rapid return among young people, said Kazunari Asanuma, head of the ministry’s Tuberculosis and Infectious Disease Control Division. He said the STD outbreak is especially serious among women in their 20s and men in their 20s to 40s.

According to the ministry, syphilis cases hit 2,697 in 2015, which is more than four times the 2010 level and the highest since the survey began in 1999. As of Nov. 6, cases were at 3,779 and climbing.

Patients infected with STDs like syphilis and AIDS usually don’t notice the symptoms for weeks or even years. The ministry believes early testing and appropriate use of condoms are effective means of prevention.

Although Asanuma says that “Sailor Moon” is popular with people of all sexual orientations and may prove useful in bringing up STDs among those too shy to discuss them, some Usagi Tsukino fans are upset the junior high school student is being used as the “campaign girl” to broach the topic.

“I don’t like it a bit. ‘Sailor Moon’ was a childhood heroine and a sacred figure for me. I still want her to be distant from this issue,” Twitter user @akaimihajiketa wrote Monday. “But I want the leaflet … I am still looking for words to explain my mixed feelings.”

“Sailor Moon,” created by Naoko Takeuchi, made its TV debut in 1992. The tale of magical schoolgirls has been aired in more than 50 countries and attracted millions of fans from around the world.

Source: http://www.japantimes.co.jp/news/2016/11/25/national/sailor-moon-condoms-combat-syphilis-heroines-fans-flustered-age-issue/

"Sailor Moon fights against spread of STIs on behalf of Japan’s health ministry"

Image and text from Japan Today, 11/24/16.

As the main star of an anime about magical high school girls fighting to protect the universe from forces of evil, this new collaboration between Sailor Moon and the Japanese Ministry of Health, Labour and Welfare to fight the spread of STIs in the community actually makes a whole lot of sense.

According to the official press release distributed by the ministry, the Pretty Guardian will now be appearing on 156,000 A4-sized leaflets and 5,000 A2-sized posters, with part of the star’s catchphrase, “In the name of the moon, I will punish you!!” reworked to read “If you don’t get tested, I will punish you!!” in the poster’s tagline.

The posters and leaflets will be distributed at coming-of-age ceremonies for the nation’s 20 year-olds around the country in January, along with a total of 142 local governments and groups such as the Japan Foundation for AIDS Prevention, the Japan Medical Association, the Japanese Society for Sexually Transmitted Diseases, and the Japanese Foundation for Sexual Health Medicine set to receive the specially marked campaign materials for distribution.

In addition to the posters, the campaign materials will also include heart-shaped packages featuring an image of the sailor-suit wearing star of the anime series, with a free condom tucked away inside. The ministry will be distributing 60,000 of these specially marked packs.

Despite the cute appearance of the campaign, preventing the spread of sexually transmitted infections is an issue that the government is taking very seriously. Cases of syphilis infections are reportedly on the rise in Japan, with records showing 2,697 people were infected with the disease in 2015, which is 4.3 times more than five years earlier, when 621 cases were reported in 2010. Furthermore, from the beginning of 2016 to mid-October, over 3,000 people contracted syphilis in Japan.

With a large number of females being infected with STIs like syphilis, the ministry wanted to find a way to connect with young women, ranging in age from teens to 30s, which resulted in them seeking out the cooperation of Sailor Moon creator Naoko Takeuchi for the new campaign. While it might seem like an unlikely collaboration, using the familiar face of the Pretty Guardian, who speaks to a wide generation of women across the country, might actually be the perfect way to help protect the population after all.

Source, image: Ministry of Health, Labour and Welfare Press Release

Source: https://www.japantoday.com/category/health/view/sailor-moon-fights-against-spread-of-stis-on-behalf-of-japans-health-ministry

At least the government is finally doing something. But is cute manga/anime the cure for everything? Happy Thanksgiving!