Tuesday, June 24, 2008

Walking Advertisement?


T-shirts with company logos and famous brand clothes with their conspicuously located labels/tags have long served as walking advertisements, substitutes for the old fashioned walking sign board. But what is being advertised in this photo? Is this student standing on the bus serving as a willing walking ad for the Golden Arches?

McDonald's in Japan has had some interesting connections with fashion, as can be seen from their commercials.



McDonald's also has connections with pop culture as well. Here's Ronald McDonald doing para para...



Here he is doing a more modern song and dance...



Does this really make anybody feel hungry?

McDonald's is certainly associated with youth culture in Japan.

If McDonald's really has anything to do with the jeans the student on the bus is wearing, I wonder how they control the message. Do they limit the size of the jeans? Would super-size jeans sprouting the Golden Arches really serve as a good advertisement?

McDonald's also serves as an interesting example of globalization. Is McDonald's really American anymore? What is Ronald McDonald doing dancing para para and eating teriyaki burgers and moon viewing burgers? For more on this globalization aspect, check out a post on the subject by one of my students (link). Do American students wear the Golden Arches on their backsides? If so, what message is being sent?

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